Graphic identity realized for the redesign of Taxiphone Geneva.
We had to work with some restrictions imposed by Taxiphone's
direction, who wanted to create a new logo which represents
the night, the day and the water-jet of Geneva. Other restriction
was to use their own colors standards referred by:

– Pantone Black Process for represent night
– Pantone Yellow 1235C for represent day
– Silver metalic use for taxis' standard colour.

next >